In 2011, Google won the award of the most valuable brand and has done it again after five years beating the likes of Apple, Microsoft, Samsung, Verizon, Walmart, AT&T, Facebook and others.
Analysts also feel that Apple has "over-exploited the goodwill of its customers" and has "repeatedly disillusioned its advocates with tweaks when material changes were expected." This is simply referring to the less-intuitive changes Apple introduced to its iPhone range of smartphones.
Google's closest rival Apple lost
the 5-year long title after it won in 2012 with tech critics blaming Apple's
lack of innovation and poor marketing of its products such as the Apple Watch
for the loss.
Analysts also feel that Apple has "over-exploited the goodwill of its customers" and has "repeatedly disillusioned its advocates with tweaks when material changes were expected." This is simply referring to the less-intuitive changes Apple introduced to its iPhone range of smartphones.
In
the latest Brand Finance Global 500 report, Apple comes in second,
followed by Amazon, AT&T, Microsoft, Samsung, Verizon, Walmart,
Facebook, and ICBC.
Recent reports show that Google amassed a brand value of $109.47 billion, compared to Apple's $107.141 billion. That's a gap of about $2.3billion.
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| Sorry Apple fans |
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| Google fans be like... |
It's rather appalling that new brands like the OnePlus, Meizu, Xiaomi and other Chinese startups now have high stakes in the smartphone industry in terms of widespread popularity over a short time due to their price integrity and innovative spirits.
"Put simply, Apple has over-exploited the goodwill of its customers, it has failed to generate significant revenues from newer products such as the Apple Watch and cannot demonstrate that genuinely innovative technologies desired by consumers are in the pipeline. Its brand has lost its lustre and must now compete on an increasingly level playing field not just with traditional rival Samsung, but a slew of Chinese brands such as Huawei and OnePlus in the smartphone market, Apple's key source of profitability," according to the report by the analysts.
Google's latest achievement is credited to upsurge in earnings with the company reporting a 20% increase in advertising revenues in 2016.
The finance report indicated that "ad revenues were up 20 percent in 2016, despite a fall in cost per click, as ad budgets are increasingly directed online. Desktop advertising remains far more lucrative than mobile, despite its prematurely diagnosed decline."
Google continues to spearhead the tech industry with its unchallenged search domination and development of new products.